BCG Consulting uses a "Portfolio Analysis" Methodology for their customers showing "Growth-Share Matrix? How does it work and what can you communicate with it?
-Portfolio Analysis: the process by which management evaluates the products and business that make up the company
-company will want to put strong resources into its more profitable businesses and phase down or drop their weaker ones
-identify SBUs (strategic business units), assess their attractiveness, and decide how much support each deserves
-communicates what shape the company is in, what direction they want o take with SBUs, and that they are devoted to improving their market position in those areas
-classifies SBUz according to great-share matrix (star, question mark, cash cow, dog)
-Growth-Share Mix: a portfolio-planning method that evaluates a company's SBUs in terms of market growth rate and relative market share
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