What is the general purpose of projective techniques?
A) to gain information through small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion
B) to explore hidden consumer motives for buying goods and services, by asking respondents to project themselves into a situation
C) to review available information about a former situation that has some similarities to the present research problem
D) to gather information from those thought to be knowledgeable on the issues relevant to the projective research problem
E) to project answers from focus group participants to a much larger population
Answer: B) to explore hidden consumer motives for buying goods and services, by asking respondents to project themselves into a situation