What is a "Value-Chain" Analysis? Why is it important to always perform one for a company?
-Value Chain- the series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products
-important to always perform one because company's value chain is only as strong as its weakest link
-interdepartment relations are full of conflicts and misunderstandings
-marketers must find a way to get all departments to "think customer" and develop a smoothly functioning value chain
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Principles of Marketing
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