ESPN is a part of the Disney Portfolio. How does it effect their business and their portfolio?
-effects their business and portfolio in that their brand essence is now tied to Disney's (Disney is known to weigh in on political issues)
-ESPN accounts for over half of Disney's total operating income
-ESPN is big enough portfolio that is is torn between complying to its own essence or following Disney's suite
-Mission: serve sports enthusiast wherever sports are watched, listened to, discussed, debated, read, or played
- On one hand, if customers don't have same beliefs as Disney it can lead to disconnect from ESPN portfolio
-On the other hand, ESPN portfolio is big enough to stand on its own without disney and should be able to create its own essence.
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Principles of Marketing
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