What new role has Public Relations Departments had to take with the development of Social Media? What is a Social Media Command Center?
It's a PR department's responsibility to build and maintain national or local community relationships. Now with social media, PR uses websites, blogs, and social media (You Tube, FB, Insta, Snapchat) to connect with their customer base. PR has now had to make sure these sites don't have negative content, and they portray the brand's unified identity.
Command Centers are where make sure that a brand's marketing exposure is positive. People who work here respond to inquires and requests as fast as possible to make sure that the customer base is being taken care of and so they do not complain on a public platform.
The PR Department has become assimilated into the Social Media department as a result of the quick response time necessary for social media accusations and opportunities.
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Principles of Marketing
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