What new role has Public Relations Departments had to take with the development of Social Media? What is a Social Media Command Center?
o Public Relations: build good relations with public by obtaining favorable publicity, building image, handling rumors, stories and events
o With social media, PR uses websites, blogs and social media to connect with customers
o Has to make sure these sites don't have negative content and that they portray the brand's unified identity
o Command Centers: make sure brand's marketing exposure is positive