Which statement is not true about simulated test markets?
A) While a firm's test marketing is in progress, competitors have an opportunity to beat it to the national market.
B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
C) Both A and B are not true about simulated test markets.
D) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.
Answer: C) Both A and B are not true about simulated test markets.