You have started raising your first litter of AKC-registered Chihuahuas. You want to sell your puppies to Pets and People, the locally owned and operated pet store. How do you find the buyer?
a. Look at the formal organization chart of the company.
b. Get a copy of Pets and People's phone directory, where all buying center members are listed.
c. Contact the store and probe to see who is in charge of buying.
d. Locate the decider at Pets and People.
e. Wait for Pets and People to call you when they hear about your new breeding program.
Answer: c