Bob works for the Zinn Plumbing Company. After struggling with a particularly difficult job one day, he tells his supervisor, Miguel, that if he'd had a special type of wrench he could have finished the job much more quickly. Bob asks Miguel if the company would be willing to purchase the wrench. Miguel agrees that the wrench would be a good purchase, so the next day he approaches the company owner, Phyllis Zinn, and lays out for her all the reasons why the new wrench should be purchased. After listening to Miguel's presentation, Phyllis agrees that the wrench should be purchased and authorizes Miguel to pick one up from the plumbing parts distributor that afternoon. In this scenario:
a. Miguel is both the buyer and the decider.
b. Bob is both the influencer and the user.
c. Miguel is both the gatekeeper and the influencer.
d. Phyllis is both the initiator and the decider.
e. Both Bob and Miguel are initiators, and Phyllis is the influencer.
Answer: c