A brand that is both top-of-mind and top-choice reflects:
A) a high degree of brand parity
B) a high level of brand equity
C) brand availability
D) distinct private branding
Answer: B) a high level of brand equity
A) a high degree of brand parity
B) a high level of brand equity
C) brand availability
D) distinct private branding
Answer: B) a high level of brand equity