Marketing MCQ
Marketing
A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?
A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?
A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?
A) slice-of-life
B) dramatization
C) testimonial
D) expert authority
Answer: A) slice-of-life
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