A company that buys a product but only has limited or infrequent experience with that product will be involved in a:

A company that buys a product but only has limited or infrequent experience with that product will be involved in a:

A company that buys a product but only has limited or infrequent experience with that product will be involved in a:



A) straight rebuy

B) modified rebuy

C) new task purchase

D) joint demand purchase



Answer: C) new task purchase


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