A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?



A) slice-of-life

B) dramatization

C) resonance advertising

D) testimonial



Answer: B) dramatization


Learn More :