A market researcher is conducting a product portfolio analysis. This process would help the marketing manager do all of the following, EXCEPT:

A market researcher is conducting a product portfolio analysis. This process would help the marketing manager do all of the following, EXCEPT:



a.

changing or deleting product lines.

b.

determining retail channels for the company's product portfolio

c.

examining if customers are satisfied with the company's offerings

d.

brand repositioning and new product introductions

e.

determining service quality


Answer: B


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