A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:

A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:



a.

graphic rating scale

b.

noncomparative rating scale.

c.

comparative rating scale.

d.

nominal scale.

e.

hybrid scale


Answer: C



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