A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a __________.

A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a __________.

A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a __________.



a) virtual retailer

b) wholesaler

c) bricks and mortar retailer

d) manufacturer

e) supplier



Answer: A


Learn More :