Marketing MCQ Marketing Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.

Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.

Marketing

Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.

a) buyer requirements

b) exchange parameters

c) distribution intensity

d) dual distribution

e) seller requirements

Answer: A

Marketing MCQ

Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.

Shoppers on Amazon.com have differing needs that must be satisfied during the exchange which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as ___________.

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