Advertisers believe that product placements:
A) increase the brand's equity and top choice scores
B) lead to increased awareness and more positive attitude toward the brand with only a few isolated cases of sales increases
C) lead to increased awareness and more positive attitude toward the brand with a corresponding increase in sales of the brand
D) work only if the product is related in some way to the theme of the television show or movie
Answer: b) lead increased awareness and more positive attitude toward the brand with only a few isolated cases of sales increase