The biggest surge in the popularity of product placements occurred:

The biggest surge in the popularity of product placements occurred:



A) in 1982 when Reese's Pieces were used to lure E.T. out of hiding

B) in the 1930s when Buick had a 10-picture deal with Warner Brothers for placement of cars in each of the movies

C) in 2007 when Tyson Foods sponsored ABC's Extreme Makeover

D) when Colgate sponsored the Colgate Comedy Hour in the 1950s



Answer: a) in 1982 when Reese's Pieces were used to lure E.T. out of hiding


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