After each interview, a researcher writes down her thoughts and feelings so that she could use those notes later when she does her qualitative data analysis. This process of writing notes is called:
a.
negative case analysis.
b.
memoing.
c.
thick description.
d.
tabulation.
e.
note making.
Answer: B
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?