All of the following are guidelines provided by the Marketing Research Association (MRA), EXCEPT:

All of the following are guidelines provided by the Marketing Research Association (MRA), EXCEPT:



a.

prohibiting clickstream tracking

b.

posting a privacy policy to explain how data is used.

c.

prohibiting market researchers from de-anonymizing data

d.

discontinuing follow-up e-mails if requested by respondents

e.

removing identifying information from the data file



Answer: A


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