Although modern marketing departments can be arranged in several​ ways, the most common form of marketing organization is the​ ________ organization, in which different marketing activities are headed by a specialist in any given area.

Although modern marketing departments can be arranged in several​ ways, the most common form of marketing organization is the​ ________ organization, in which different marketing activities are headed by a specialist in any given area.



A. product management

B. geographic

C. value management

D. market management

E. functional



Answer: E. functional


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