As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. This form of ___________ has an extremely large reach and hefty price tag.

As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. This form of ___________ has an extremely large reach and hefty price tag.

As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. This form of ___________ has an extremely large reach and hefty price tag.


a) direct marketing

b) sales promotion

c) public relations

d) personal selling

e) advertising



Answer: E


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