When communicating with its target audience, Taco Bell considered each of its ___________ including social media channels, packaging, point of purchase displays, and advertising. These places of contact between a firm and its customers are critical elements for building an integrated marketing communication plan.

When communicating with its target audience, Taco Bell considered each of its ___________ including social media channels, packaging, point of purchase displays, and advertising. These places of contact between a firm and its customers are critical elements for building an integrated marketing communication plan.

When communicating with its target audience, Taco Bell considered each of its ___________ including social media channels, packaging, point of purchase displays, and advertising. These places of contact between a firm and its customers are critical elements for building an integrated marketing communication plan.


a) products

b) sources

c) noises

d) traffic generators

e) touch points



Answer: E


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