As a service industry, many hotels use satisfaction guarantees to overcome the problem of
A. intangibility.
B. inseparability.
C. perishability.
D. heterogeneity.
E. predictability.
Answer: B. inseparability.
Marketing MCQ
A. intangibility.
B. inseparability.
C. perishability.
D. heterogeneity.
E. predictability.
Answer: B. inseparability.