The marketing of services differs from product marketing because services are
A. intangible, inseparable, heterogeneous and perishable.
B. inseparable, variable, transitory and intangible.
C. intangible, inseparable, heterogeneous and resistant to the idea and practice of marketing.
D. intangible, inseparable, variable and professional.
E. intangible, inseparable, domestic and perishable.
Answer: A. intangible, inseparable, heterogeneous and perishable.
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