Ben & Jerry's is launching a new flavor of ice cream that they plan on supporting using advertising. In setting the budget using the _____ approach, their marketing team decided they wanted to have product awareness of the new flavor at 25% of existing Ben & Jerry customers and then determined how much it would cost to reach that goal.

Ben & Jerry's is launching a new flavor of ice cream that they plan on supporting using advertising. In setting the budget using the _____ approach, their marketing team decided they wanted to have product awareness of the new flavor at 25% of existing Ben & Jerry customers and then determined how much it would cost to reach that goal.

Ben & Jerry's is launching a new flavor of ice cream that they plan on supporting using advertising. In setting the budget using the _____ approach, their marketing team decided they wanted to have product awareness of the new flavor at 25% of existing Ben & Jerry customers and then determined how much it would cost to reach that goal.


competitive-matching

percent-of-sales

arbitrary

media plan

objective-and-task



Answer: objective-and-task


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