Best Buy is a national retailer specializing in entertainment, appliances, computers, and stereo equipment. Best Buy is considered a category killer retailer since they have a wide range of merchandise in limited product categories and are able to negotiate special discounts from suppliers due to their ability to purchase in bulk. Best Buy encourages customers to shop the competition but make their purchase from Best Buy—either online or in the stores since Best Buy will meet or exceed any advertised price on any of its products. What type of practice is Best Buy implementing through its price-match guarantee?
price competition
nonprice competition
integrated pricing
value-conscious pricing
Answer: price competition