Budweiser often gathers market research information to determine the prices that Coors, Miller, and various craft breweries such as Sam Adams are charging for their products. Budweiser then attempts to set prices at a similar level as these other companies' products. What type of method is Budweiser utilizing?

Budweiser often gathers market research information to determine the prices that Coors, Miller, and various craft breweries such as Sam Adams are charging for their products. Budweiser then attempts to set prices at a similar level as these other companies' products. What type of method is Budweiser utilizing?




competition-based pricing

status quo pricing

demand-based pricing

cost-plus pricing



Answer: competition-based pricing


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