ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of
A. family branding.
B. mass customization.
C. multiple products and multiple market segments.
D. one product and multiple market segments.
E. specialty customization.
Answer: B. mass customization