Companies like IBM, Walmart, and Intel now look beyond economic gain and, in their marketing strategies they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?
A. The marketing concept
B. The societal marketing concept
C. The product concept
D. The production concept
E. The selling concept
Answer: B. The societal marketing concept
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