Companies normally select brand ambassadors for the buzz marketing programs based on:
A) the age, income, and gender matching the brand's target market
B) the level of acceptance of new products and new technologies
C) devotion to the brand and the size of their social circles, families, reference groups, and work associates
D) their knowledge and experience with the brand
Answer: c) devotion to the brand and the size of their social circles, families, reference groups, and work associates