Companies such as P&G, Walmart, and Levi Strauss have recognized the growing ________ in the U.S. population by targeting specially designed products, ads, and promotions to appeal to one or more ethnic, racial, or lifestyle-based groups.
A. number of dual income families
B. millennial market
C. income inequality
D. diversity
E. illegal immigration
Answer: D. diversity
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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