Companies that view the marketing environment as an uncontrollable element are more likely to take​ a(n) ________ approach toward environmental change.

Companies that view the marketing environment as an uncontrollable element are more likely to take​ a(n) ________ approach toward environmental change.

Companies that view the marketing environment as an uncontrollable element are more likely to take​ a(n) ________ approach toward environmental change.



A. reactive

B. socially responsible

C. proactive

D. environmentally sustainable

E. differentiated



Answer: A. reactive


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