Companies who passively accept the marketing environment ________.
A. assume that their strategic options are not bounded by the current environment
B. form contractual agreements to control their distribution channels
C. develop strategies to change the environment
D. use lobbying to influence legislation
E. view it as uncontrollable and do not attempt to change it
Answer: E. view it as uncontrollable and do not attempt to change it
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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