Customers seek benefits and will consider trade-offs among them, while also considering costs. In value-based marketing, the marketer must
A. decide which benefits most customers want and promote them heavily.
B. find opportunities to meet as many needs as possible while also keeping costs down.
C. gather the most desirable benefits into "features bundles" to find effective ways to cover costs and still offer customers options.
D. seek the lowest cost of the goods and avoid expensive features to give customers the greatest value.
E None of these
Answer: B. find opportunities to meet as many needs as possible while also keeping costs down.
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