During the creative process, Taco Bell considered a number of different slogans, finally setting on Live Mas! The Live Mas! campaign reinforces Taco Bell's position as a dynamic brand whose customers enjoy experiencing the world and trying things first. Live Mas! is Taco Bell's _____________ in the communication process.
a) channel of communication
b) noise
c) response
d) feedback
e) message
Answer: E
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Marketing
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