If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:
A) is spending too much money on creative work
B) should continue using an external advertising agency
C) should discontinue using an external agency and perform the work in-house
D) is spending too much money on media buys
Answer: D) is spending too much money on media buys
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?