In terms of the 75/15/10 rule, the 10% represents the:
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media buyer
Answer: B) money spent on ad production
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media buyer
Answer: B) money spent on ad production