If there is significant variation among subjects regarding their attitudes towards a given brand, this variance will be reflected most clearly in which of the following measures of brand attitude?

If there is significant variation among subjects regarding their attitudes towards a given brand, this variance will be reflected most clearly in which of the following measures of brand attitude?

If there is significant variation among subjects regarding their attitudes towards a given brand, this variance will be reflected most clearly in which of the following measures of brand attitude?



a.

Mean

b.

Mode

c.

Standard deviation

d.

Median

e.

frequency distribution


Answer: C



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