In 1997, who performed a large benchmarking study for IBM?
a) Boston Consulting Group
b) Anderson Consulting
c) i2 Technologies
d) Mercer Management Consultants
e) Manugistics
Answer: d
Marketing MCQ
a) Boston Consulting Group
b) Anderson Consulting
c) i2 Technologies
d) Mercer Management Consultants
e) Manugistics
Answer: d