In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:

In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:

In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:



A) a user

B) a buyer

C) an influencer

D) the gatekeeper



Answer: C) an influencer


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