In designing sales territories, a sales manager considers several major factors. The territories must be constructed so that sales potential can be measured; the shape of the territories should facilitate salespeople's activities to provide the best possible coverage of customers; and ___________.
a. territories should be designed to minimize selling costs
b. all territories should be of similar size
c. the territorial pattern should consist of concentric circles
d. the density of potential customers should be minimized
e. the distribution of customers should be relatively equal
Answer: a. territories should be designed to minimize selling costs