In response to a recent online hoax that went viral, McDonald's quickly issued statements disclaiming a widely distributed "pink goop" photo and noting that McNuggets were made using only boneless white breast meat chicken in a process that never produces anything remotely resembling the weird pink substance. This case is an example of a firm taking a ________ stance toward its marketing environment.
A. differentiated
B. sustainable
C. socially responsible
D. reactive
E. proactive
Answer: E. proactive
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