In the retail positioning matrix, the Mall of America would be positioned in the _________ breadth of product line, and _________ value added quadrant.
a) broad, high
b) broad, low
c) narrow, high
d) medium, low
e) narrow, low
Answer: A
Marketing MCQ
Marketing
In the retail positioning matrix, the Mall of America would be positioned in the _________ breadth of product line, and _________ value added quadrant.