To keep consumers coming to the Mall of America from around the world, mall management must ensure that the retail offerings at the mall include a mix of national department stores and specialty retail. The mix of retailers at the Mall reflects the ______ element of the retailing mix.

To keep consumers coming to the Mall of America from around the world, mall management must ensure that the retail offerings at the mall include a mix of national department stores and specialty retail. The mix of retailers at the Mall reflects the ______ element of the retailing mix.



a) shopper marketing

b) retail pricing

c) store location

d) merchandise

e) retail communication



Answer: D


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