Marketing MCQ
Marketing
In terms of a fear approach, one reason teenagers who smoke do not quit is because they are afraid they will lose their friends. The social aspect of their lives is more important than the health aspects. In their minds, losing their friends is which component of the behavioral response model?
In terms of a fear approach, one reason teenagers who smoke do not quit is because they are afraid they will lose their friends. The social aspect of their lives is more important than the health aspects. In their minds, losing their friends is which component of the behavioral response model?
In terms of a fear approach, one reason teenagers who smoke do not quit is because they are afraid they will lose their friends. The social aspect of their lives is more important than the health aspects. In their minds, losing their friends is which component of the behavioral response model?
A) intrinsic reward
B) severity
C) vulnerability
D) response cost
Answer: D) response cost
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