Which level of fear is most likely to succeed in an advertisement?
A) a low, non-threatening level
B) a moderate level
C) high levels
D) it's not the level of fear that matters, it's the type
Answer: B) a moderate level
A) a low, non-threatening level
B) a moderate level
C) high levels
D) it's not the level of fear that matters, it's the type
Answer: B) a moderate level