In terms of message evaluations, copytesting is most likely to be used:
A) in conjunction with ad tracking research
B) in the final stages of ad development or with the finished ad
C) with theater and portfolio tests
D) with online metrics
Answer: b
A) in conjunction with ad tracking research
B) in the final stages of ad development or with the finished ad
C) with theater and portfolio tests
D) with online metrics
Answer: b