Marketing MCQ
Marketing Research
_____ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.
_____ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.
_____ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.
A) Measurement error
B) Recording error
C) Total error
D) Cheating error
Answer: C
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